The Great Hack
They took your data. Then they took control.
Synopsis
The Great Hack (2019) is a Netflix documentary you can watch online on iFILM. It walks through, step by step, how the personal data of millions of people got turned into ammunition for political campaigns.
The story follows a few players on opposing sides. Professor David Carroll goes to court trying to claw back his own digital profile. Reporter Carole Cadwalladr pulls a thread that leads straight to the US election and the Brexit vote. And Brittany Kaiser, a former executive at the firm, flips from insider to witness, describing how voter profiles were harvested and fed back as targeted ads. Directors Karim Amer and Jehane Noujaim weave these threads into a portrait of an industry built on selling attention.
The film is cool-headed and probing rather than preachy, laying out the machinery of surveillance more clearly than any news segment and leaving you uneasy about how free your own choices really are. A solid watch for anyone wanting the Facebook privacy saga past the headlines. Stream The Great Hack (2019) online on iFILM.
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