White Hot: The Rise & Fall of Abercrombie & Fitch

White Hot: The Rise & Fall of Abercrombie & Fitch (2022) is Alison Klayman's documentary, ready to watch online on iFILM. It traces how one clothing label turned teen retail into a status cult around the turn of the millennium — and what that cult quietly cost.

Everybody who wanted to belong wore the moose. The film gathers former salespeople, reporters and scholars to open up the machinery behind the brand: hiring staff for their looks, unspoken rules about who deserved a spot on the floor, shirtless ad campaigns, and the discrimination lawsuits that eventually caught up with the company. Running through it all is CEO Mike Jeffries, whose blunt remarks about "cool kids" came to define a whole philosophy of exclusion.

Klayman builds the story from the people the brand pushed out, and from one honest question: what are you really buying with that overpriced hoodie? It lands for anyone who devours corporate-collapse docs and 2000s nostalgia — slot it next to the WeWork and Theranos stories. As the tagline warns, selling exclusivity comes at a price. Stream White Hot (2022) online on iFILM.