Untold: The Rise and Fall of AND1

Untold: The Rise and Fall of AND1 (2022) is a Netflix documentary you can watch online on iFILM. It traces a brand born on New York City blacktop, where playground legends whose ball-handling tricks spread across the country on VHS tapes turned, within a few short years, into international names.

AND1 caught the moment streetball felt bigger than the league itself. Their Mixtape Tour packed arenas, the sneakers sold out, and players going by handles like Skip To My Lou got recognized at any court in the country. Then it all came apart, and director Kevin Wilson Jr. digs into why a company that invented a whole subculture couldn't hang on to its own rise.

Running a tight 69 minutes inside Netflix's Untold anthology, the film leans on archival footage and the people who lived it. It's for anyone drawn less to NBA box scores than to the moment street, style and money collided in one place. Stream Untold: The Rise and Fall of AND1 (2022) online on iFILM.