New Biz in the Hood

New Biz in the Hood (Jusqu'ici tout va bien, 2019) is a French comedy you can watch online on iFILM, directed by Mohamed Hamidi and starring Gilles Lellouche as a Parisian ad executive whose comfortable world gets relocated by force.

Fred Bartel runs a sleek communications agency in central Paris. A tax audit ends with an administrative order: move the entire office to La Courneuve, one of the city's most stigmatized suburbs, effective immediately. Fred's team arrives braced for the worst. The neighborhood braces right back. Then Samy — played by Malik Bentalha — shows up offering to translate the unwritten local rules for a fee, and the dynamic starts to shift.

Hamidi keeps the comedy light and the message unforced. The fish-out-of-water setup works because neither side is painted as the punchline for long. Watch New Biz in the Hood (2019) online on iFILM.