The Joneses

The Joneses (2010) is a comedy-drama by Derrick Borte you can watch online on iFILM. A flawless family rolls into an upscale suburb: handsome parents, stylish kids, the newest cars and gadgets. The neighbors fall for them instantly. The catch is that the Joneses are not a family at all.

Steve and Kate (David Duchovny and Demi Moore) are actually coworkers, and the "children" are hired staff. Their job is to live large in plain sight and quietly sell everyone around them whatever they own, from golf clubs to cosmetics. Envy turns into sales figures. But Steve starts falling for Kate for real, and one neighbor's chase for the same lifestyle ends in disaster.

It is a sharp jab at consumer culture and at the American dream sold as a product. Borte's debut nailed influence marketing years before the influencer era. Stream The Joneses (2010) online on iFILM.